Pop rocker Avril Lavigne has teamed up with Procter & Gamble to launch a new personal fragrance line. According to Procter & Gamble Prestige Products’ announcement, the new line will be available for the second half of 2009. Women’s Wear Daily reports that Lavigne joins a group of existing, youth-oriented fragrance licenses in Procter & [...]

Proctor & Gamble has signed an agreement to buy Frederic Fekkai & Co., a luxury organic hair care brand that sells its products in such prestige stores as Neiman Marcus, Nordstrom and Sephora in the U.S. Tradingurus.com reports the estimated cost of Frederic Fekkai & Co. “Procter & Gamble signed a deal to buy luxury [...]

Palomar Medical Technologies Inc. has signed a new license agreement with Procter & Gamble (P&G) to study a new laser skin care product: a light-based hair removal device for women developed by the company in collaboration with Gillette. According to Happi, before releasing this new cosmetic skin care product Proctor & Gamble has to pay [...]

Procter & Gamble Prestige Products is introducing a new fragrance line for men, Boss Pure, which should hit stores this April. WWD.com reports that “the scent of Boss Pure will evoke the purity and freshness of water.” Boss Pure, created by P&G fragrance scientist Will Andrews and his team, in cooperation with International Flavors & [...]

Procter & Gamble has filed a lawsuit against California company Blue Cross Laboratories in the U.S. District Court for the Southern District of Ohio in Cincinnati. Santa Clarita’s Blue Cross Laboratories has been accused of copycat packaging. The lawsuit claims that Blue Cross Laboratories is distributing look-alike natural hair care products Herbal Essences shampoo and [...]