Latin actress Eva Mendes, or, to be more precise, some parts of her body, had an important role to play, not only in Calvin Klein’s new fragrance ad, branded as Secret Obsession, but possibly also in the failure of the advertisement.
Newsday.com reports that in the commercial for CK’s Secret Obsession, the actress is featured rolling [...]
Calvin Klein is launching a new fragrance with the name Secret Obsession. The print campaign for this fragrance is set to debut in September, which will star Eva Mendes.
FASHIONRATTY reports that industry sources estimated that Secret Obsession could do upward of $120 million at retail globally in its first year on counter.
Secret Obsession, by [...]
Actress Eva Mendes has been named the face of Calvin Klein latest, unreleased fragrance. Mendes reportedly will get $3-$5 million for her three year deal.
According to SASSYBELLA.com, the advertising campaign for the new fragrance is expected to launch in October.
Lalate quotes Tom Murray, the president of Calvin Klein, commenting on recruiting Mendes and the company’s [...]
The ck Calvin Klein color cosmetics makeup line is expanding its North American distribution with a debut on Sephora.com where it will be available starting this month.
WWD quotes Tom Murry, the president and chief operating officer of Calvin Klein Inc. as saying that the expansion into the perfumery chain’s retail stores is expected to follow [...]
Kate Bosworth is the new face of Calvin Klein Jeans. Bosworth will be appearing on billboards and magazine advertisements across the world in her new role
Bosworth is an American actress who became better known after her leading role in 2002’s Blue Crush. She has also appeared in 1998’s The Horse Whisperer as well as several [...]
There has been much speculation that Calvin Klein is planning to come back in January in spectacular fashion. Calvin Klein Beauty arrived in Italy and Asia last month and will appear in the US only in upcoming January.
The new cosmetics makeup line is named ck Calvin Klein Beauty. The Calvin Klein company has signed makeup [...]
