Urban Outfitters is launching a brand new line of nail polishes called Models Own. Models Own Nail Polishes are the result of a collaboration between brothers Mark and Steven Rodol and will be available for sale in Urban Outfitters stores nationwide this summer.

Elle UK Magazine reports that Models Own Nail Polishes are quick-drying and long-lasting.

Being born into a beauty dynasty has inspired the brothers to create a brand with quality, fitting of their heritage. The polishes are not only quick-drying and hard wearing, but they have pioneered the idea of ‘quick cosmetics’ to sit alongside the ‘fast fashion’ adage, they aim to have seasonal, cutting edge shades on the shelves in a matter of weeks rather than months (remember when we had to wait ages last year for that perfect matte grey shade…)

According to MyItThings Magazine, the nail polish created by Urban Outfitters is an excellent in-house vintage operation.

They’ve scooped up several designers to create diffusion line for their store and they’ve created an excellent in-house vintage operation, So, what’s next for Urban Outfitters? A set of ‘edgy’ nail polishes called Models Own and created by brothers Mark and Steven Rodol.

Photo © Cucumpear

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