Zirh: Feel Like A King
Zirh is making its way in the market, producing such amazing men skin care products that hardly any man can stay indifferent. Even the macho guys who consider skin care to be “girlish” have already yielded and have started to take advantage of the magnificent Zirh products.
Recently, Zirh introduced its new product line, the Warrior Collection of shower gels. This line, like all of Zirh’s others, is quite effective and indulgent, however, it carries quite an interesting concept as well.
It’s important to mention that “Zirh” is the namesake of a Sumerian warrior. Perhaps this is the very reason that Zirh products are designed with the warrior man in mind and indulges not only their senses, but their psyche as well.
The Warrior Collection was designed to further develop the Zirh brand dynamic, said Zirh Holdings President Brian Robinson. We are constantly looking to identify categories, products and concepts which resonate with the male consumer. In the case of the Warrior Collection, we wanted to create an innovative and original collection that evoked a blend of creativity and masculinity.
The shower gels in this line feature the greatest warriors and leaders of ancient times, such as Julius Caesar, Charlemagne, Cyrus, Alexander the Great and Ulysses. The curious novelty of the shower gels is that each one is formulated with natural ingredients which originate from the very region in which the warrior reigned.
The line will also be promoted through the launch of the Warrior micro-site, www.zirhwarrior.com, where the buyer is posed with the question “What Kind Of Warrior Are You?”. The consumer will have the opportunity to get to know the history of the five warriors and will be able to choose from the scents that correspond to their personalities: refreshing citrus for Julius Caesar, a cooling icy scent for Charlemagne, or a spicy wood scent for Alexander the Great.
This line of men’s skin care products is really quite original, manly, historic and, why not, regal. Men, make sure not to miss this opportunity! When else will you have the chance to feel and smell like a king?
Photo: © popsop.com
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