Calvin Klein is launching a new fragrance with the name Secret Obsession. The print campaign for this fragrance is set to debut in September, which will star Eva Mendes.

FASHIONRATTY reports that industry sources estimated that Secret Obsession could do upward of $120 million at retail globally in its first year on counter.

Secret Obsession, by Givaudan and Ann Gottlieb, has top notes of exotic plum, mace and rose de damas; a heart of Egyptian jasmine, French orange flower and tuberose, and base notes of cashmere woods, burnt amber, Madagascan vanilla and Australian sandalwood.

New York Fashion quotes Lori Singer, the vice president of global marketing for the brand at Coty Prestige, commenting on this new fragrance and Mendes’s expected role for the campaign.

“It’s somewhat up to interpretation, because of how it’s shot, and what you see and hear, and what you can’t see and hear. You hear her voice, talking about having a sexy secret,” Singer said.

Photo © supaperfume

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