Shashi Batra has been appointed as the new president of Victoria’s Secret Beauty. Batra will replace Victoria’s Secret Beauty Chief Executive Officer Christine Beauchamp effective from 22 January.
Beauty packaging reports that Batra’s previous leadership and merchandising work has included Estee Lauder, Saks Fifth Avenue, Macy’s and Christian Dior and Sephora USA.
Mr. Batra joins Victoria’s Secret Beauty from his position as president of N.V. Perricone, where he was responsible for U.S. and global operations and led its growth across all channels during his tenure there.
WWD.com quotes Batra commenting on his future plans.
“Christine did a phenomenal job of taking Victoria’s Secret Beauty to the next level, and I plan to build on that success,” said Batra in an exclusive phone interview. “We are competing against all of the freestanding brand stores, department stores and other channels. We have an opportunity to make it even more competitive in the business, and we will do that by building on all of the beauty categories – skin care, fragrance and color.”
Photo: © teemus
