Actress Eva Mendes has been named the face of Calvin Klein latest, unreleased fragrance. Mendes reportedly will get $3-$5 million for her three year deal.
According to SASSYBELLA.com, the advertising campaign for the new fragrance is expected to launch in October.
Lalate quotes Tom Murray, the president of Calvin Klein, commenting on recruiting Mendes and the company’s future plans.
“Eva exudes an effortless and unpretentious sensuality, which is perfectly in line with the Calvin Klein brand DNA.”
It is also reported that Mendes is struggling with personal issues and is getting medical treatment in rehab.
The Celebrity Blog quotes Mendes’s representative commenting on her “personal issues and Clein’s professional support.”
Eva has been working hard for the past year and made a positive decision to take some much-needed time off to proactively attend to some personal issues that, while not critical, she felt deserved some outside professional support.
Photo: © Peter Forret
