Soccer player David Beckham is now working with his good friend, Giorgio Armani, and is reportedly in talks over the company’s plans to launch a new collection of Emporio male underwear. The full advertising campaign will debut in the February 2008 issue of Vanity Fair and later in other magazines as well as on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Best Celeb Gossip reports that the deal will be worth £ 20 million pounds plus royalties.

The company appreciates Beckham’s talents.

“David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style,” Armani says.

Beckham seems to feel truly honored by the opportunity to work with Armani.

“I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit. I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now. For me Giorgio Armani is a man who has been at the top of his game for more than thirty years.”

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