
“The Material Girl” was always eager to find the fountain of youth and now she has found the key to facial skin beauty: Brazilian coconut water!
Madonna started taking the coconut water in 2009 during her “Sticky and Sweet” tour and now she is so much obsessed with it that recently invested $1.5 million in Vito [...]

Brad Pitt is taking Eco-friendly measures, from head to toe. His deal with skin care natural products manufacturing company Kiehl’s is one step toward this goal. The movie star is collaborating with Kiehl’s to raise money for ecological issues. He is teaming up with the company on its new Aloe Vera Biodegradable Liquid Body [...]

Latin actress Eva Mendes, or, to be more precise, some parts of her body, had an important role to play, not only in Calvin Klein’s new fragrance ad, branded as Secret Obsession, but possibly also in the failure of the advertisement.
Newsday.com reports that in the commercial for CK’s Secret Obsession, the actress is featured rolling [...]

Actress Angelina Jolie is in negotiations with Coty, a French fragrance house, for launching her personal fragrance line. Jolie plans to give her collection a name that will best describe her persona.
Celeb Guru reports that Jolie will be the next celebrity to launch a fragrance with Coty after Sarah Jessica Parker.
Angelina Jolie recently [...]

Actor Antonio Banderas is launching a new fragrance, called “Blue Seduction For Women.” Not a big surprise for those who are interested and well informed in beauty news. This is the actor’s fifth fragrance launched exclusively for women so far. Blue Seduction For Women is set to hit beauty stores nationwide in the [...]

The Sex and the City Girls have been photographed to cover the July issue of US Marie Claire. However, it is reported that only the Sarah Jessica Parker’s covered issue will be available for sale in newsstands next month.
SASSYBELLA.com reports that it was unveiled via an eBay auction featuring Sarah Jessica Parker on the [...]

Pop rocker Avril Lavigne has teamed up with Procter & Gamble to launch a new personal fragrance line. According to Procter & Gamble Prestige Products’ announcement, the new line will be available for the second half of 2009.
Women’s Wear Daily reports that Lavigne joins a group of existing, youth-oriented fragrance licenses in Procter & [...]

Murad Inc. has named Joan Lunden, the host of the “Good Morning America” show for almost two decades, as the face of its newly launched Resurgence fragrance. Lunden hosts the company’s new 30-minute infomercial.
HAPPI reports that in this new 30 - minute infomercial, Lunden speaks with Murad founder, dermatologist Howard Murad, M.D, and [...]