Supermodel Elle Macpherson is the next spokesperson for Revlon Cosmetics. Macpherson will be featured in the company’s advertising campaigns. Celebrity News Blog reports that Macpherson is joining to the team of Revlon spokeswomen–Halle Berry, Jessica Alba and Kate Bosworth. Aussie supermodel Elle Macpherson will be the next global brand ambassador (a.k.a. spokeswoman) of Revlon. She’ll [...]
International Resources Inc (IRI) and the NPD Group (NPD) have joined forces to launch the Beauty Cross Channel Monitor. The Beauty Cross Channel Monitor should launch this month and provide consumers with information about fragrances, cosmetics makeup and beauty skin care products. NPD.com reports that “the Beauty Cross Channel Monitor will give the beauty industry [...]
Playboy Enterprises Inc. has teamed up with Coty Inc. to launch a new fragrance line for men, which will launch in the Fall of 2008. Cleveland Leader reports that “the new fragrance line will include men’s cologne, deodorant, lotion, and other personal care products.” Net News Publisher quotes Bernd Beetz, the CEO of Coty Inc., [...]
To advertise its new Pro Strength Anti-Perspirant Deodorant, the Old Spice Company has teamed up with American actor, comedian and writer, Will Ferrell. Beauty Packaging reports that Old Spice Pro Strength Anti-Perspirant Deodorant is designed with those who perspire heavily in mind and features triple-action technology. Old Spice launched a television advertising campaign starring Will [...]
Singer Fergie is the new face of MAC Viva Glam Cosmetics. MAC Viva Glam new line releases in July, while its advertising campaign breaks nationwide in magazines and stores starting from May. Style Crunch reports that Viva Glam hopes to raise money for HIV/AIDS awareness activities and that over $100 million has been raised since [...]
Aeropostale has partnered with Do Something to help clothe homeless youth via a “Teens for Jeans” campaign. The campaign aims to raise awareness of the growing number of homeless teens in the United States and Canada. Ypulse reports that the campaign will last around 20 days, starting Tuesday 22 January 2008 and will last until [...]
H&M and Designers Against AIDS (DAA) are joining forces in the battle against HIV/AIDS by launching a collection for guys and girls together with Rihanna, Timbaland and other well-known designers, musicians and artists. The Fashion Week Daily Dispatch reports that the collection will be launched starting January 26. Created in association with the Belgian collective [...]
