Calvin Klein is launching a new fragrance with the name Secret Obsession. The print campaign for this fragrance is set to debut in September, which will star Eva Mendes.
FASHIONRATTY reports that industry sources estimated that Secret Obsession could do upward of $120 million at retail globally in its first year on counter.
Secret Obsession, by Givaudan and Ann Gottlieb, has top notes of exotic plum, mace and rose de damas; a heart of Egyptian jasmine, French orange flower and tuberose, and base notes of cashmere woods, burnt amber, Madagascan vanilla and Australian sandalwood.
New York Fashion quotes Lori Singer, the vice president of global marketing for the brand at Coty Prestige, commenting on this new fragrance and Mendes’s expected role for the campaign.
“It’s somewhat up to interpretation — because of how it’s shot, and what you see and hear, and what you can’t see and hear. You hear her voice, talking about having a sexy secret,” Singer said.
Channel has chosen French actress Audrey Tautou to star in the leading role for advertising the famous No.5 perfume next year.
Makeup Buzz reports that Tautou will partner with director Jean-Pierre Jeunet.
Following the films “Amelie” and “The Long Engagment,” this will be the third collaboration between Audrey Tautou and Jean-Pierre Jeunet. Once again CHANEL has commissioned a director and his muse to write a new page in the love story between the cinema and No.5.
Chanel will be partnering with director Jean-Pierre Jeunet for their next No. 5 film, whom Ms. Tatou has also worked with in A Very Long Engagement and Amelie, one of our favorite films ever! We ADORE the elegance of Chanel ads, and they are always memorable. You can be sure that we’ll be keeping our eyes out for the new No. 5 film in 2009.
Actor Jude Law is the new ambassador for Christian Dior Fragrance. Even though Law will be featured in worldwide advertisements, he will be replaced by a male model for adverts in Britain and the United States.
The Newspaper reports that Law will be fronting the campaign for Dior’s latest scents.
Jude Law could be the latest actor to turn his attention to modelling, following rumours that he will star as the new face of Christian Dior fragrance.Although Law will represent the new scent worldwide, it is believed that a male model will replace him in the advertisements for Britain and the States.
According to Women’s Wear Daily, Law will be fronting for other luxury products as well; for LVMH Moët Hennessy, Louis Vuitton and for Parfum Dior’s parent.
(In the U.S. and U.K., it is believed a male model will replace him in the scent’s advertising.) Dior executives could not be reached for comment.
A new Estee Lauder Sensuous is hitting beauty counters nationwide this July. The Estee Lauder Sensuous fragrance will be available in 30ml (1 fl.oz.), 50ml (1.7 fl.oz.) and 100 ml (3.4 fl.oz).
FRAGRANTICA reports that “Sensuous is being created in collaboration with the nose Annie Buzantian of Firmenich, and is composed of sensual lily notes, magnolia and jasmine petals.”
This fragrance is moving the boundaries from already well known Estee Lauder floral notes towards opulent oriental woodsy-amber concept, which will praise the beauty and sensuality of women of all age.The heart brings aromas of molten wood and amber, while the base introduces sandalwood, black pepper, juicy mandarin pulp and honey.
Makeup Talk quotes Karyn Khoury, the perfumer who has developed Sensuous, sharing the company’s concept of creating the Estee Lauder Sensuous fragrance.
“We wanted to reinvent woods for women. The concept was to create a scent that evoked a molten river of woods. The fragrance will have top notes of ghost lily accord, magnolia, and jasmine petals; a heart of molten woods and amber; and a drydown of sandalwood, black pepper, juicy mandarin pulp and honey.”
The advertising campaign of the Estee Lauder Sensuous fragrance will feature the company’s four spokesmodels - Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda.
“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand.”
Lancome’s decision seems to have many supporters; the blogger from The Beauty Counter states that Lancome has a “good taste.”
Lancome never fails to select the most gorgeous and accomplished international stars to serve as its brand ambassadors, a list which includes American Anne Hathaway and Brits Kate Winslet and Clive Owen. And their latest choice of French actress Juliette Binoche is no exception.
Glam Guide also shares her opinion: “Brilliant move on the part of Lancôme, if you ask me. Any product that makes me think I’ll wake up looking like Juliette Binoche is sure to be on my shopping list!”
According to eye4style, Binoche will appear in a 2008 Rénérgie advertising campaign which will address the problem of aging.
After Victoria Beckham was listed at number one on Blackwells’ Worst Dressed List, Marc Jacobs has released photos of her for a new Spring 2008 advertisement campaign. Photographer Juergen Teller’s new campaign features Beckham posed in or alongside oversized and branded Marc Jacobs shopping bags and shoe boxes.
I am guessing Marc is trying to say they either have the largest bags ever which will allow you to go the mall and fit all of your purchases in one bag - which does makes things easier - or he is saying that in real life Posh is so tiny she actually fits in a shopping bag.
MyItThings thinks otherwise, and quotes Beckham commenting on the photos.
You can always expect something different from Marc Jacobs ads, but these Juergen Teller photos featuring Posh might be his best work so far. Who else could put Victoria Beckham in a shoe box or a shopping bag?
“The images are humorous and ironic. You can’t be afraid to experiment with fashion, especially when working with Marc and Juergen — you have to push the envelope and show a different side. Marc is a genius. I completely trusted his vision and the opportunity to work with Juergen again after so many years was a privilege.”
Still, whether the campaign will work or not, and it probably will, remains to be seen, but Marc Jacobs is satisified.
“There was a lot of discussion about Victoria being in our ads and tons of blogs on the Internet about ‘Should she or shouldn’t she?,’ ‘What’s going on with Marc Jacobs?,’ and ‘Has he lost his mind?’,” Jacobs explained. “We thought the funniest thing would be to show the Victoria Beckham ads that don’t show Victoria Beckham, but just to see those legs coming out of the bag.”
Harvard University’s Harvard Lampoon magazine has chosen Paris Hilton its “Woman of the Year.” Although the world’s longest running satirical magazine likely chose Hilton with tongue-in-cheek, she was nonetheless one of the most searched for celebrities on the Internet in 2007.
Founded in 1876, the Harvard Lampoon is the world’s oldest continually published humor magazine. The Lampoon has many accomplished alumni including Conan O’Brien, John Updike and William Randolph Hearst and is responsible for the creation of the National Lampoon.
Incidentally, the Hollywood Offender reports that Hilton is now conducting a multi-city tour to promote the release of her latest film, “The Hottie & The Nottie,” which opens in theaters nationwide on 8 February 2008.
The tour includes Park City, Dallas, Philadelphia, New York and Los Angeles and begins Park City on January 20th and concludes with the Harvard visit on February 6th. The film premiere will be held at the historic Cinerama Dome in Los Angeles on February 4th.
Physicians Formula has won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category. Happi reports that WWD Beauty Biz has recognized the Physicians Formula Mineral Wear launch.
According to a press statement, WWD Beauty Biz recognized the Physicians Formula Mineral Wear launch because it saw “tremendous impact in sales, outstanding communication at retail and an overwhelming impact on the mass-market as a whole.”
WWD.com quotes Physicians Formula chief executive officer Ingrid Jackel as saying “Research from sources such as Datamonitor and the Organic Trade Association showed that last year’s U.S. organic sales hit $24 billion, growing a healthy 20 percent from 2005.”
In addition, Jackel also says that personal care has seen a 15 to 20 percent growth rate each year for five years and is expected to become a major force in the U.S. beauty industry by 2012.
Hairdressers in Iraq have been forced underground due to violent attacks on beauty salons by Moslem extremists. The Global Report From Down Under reports that besides beauty salons, militants have also targeted liquor stores and barber shops.
Hardline Muslim extremists who believe it is sinful for women to flaunt their beauty in public have forced many beauticians to move their trade underground. The extremists began blowing up salons roughly two years ago. Since then, they have killed several stylists and bullied others into putting down their scissors and makeup brushes for good, all in an effort to stamp out what they view as the corrupting spread of Western culture.
According to Pat Dollard, the latest attack on a salon was on 13 December in the city of Mosul northwest of the capital. Gunmen stormed the home of a woman who was running a beauty parlor out of one room.
To those outside of Iraq, the prospect of being killed just for frequenting a hair salon might seem a convincing reason not to go. But despite being targeted by militants, stylists say women here still want to look good - and stylish. Refusing to get a haircut or having their makeup done would be giving in to the violence and despair surrounding them.
It isn’t known how many secret salons exist in Iraq, but many women work on clients at home. Such “underground arrangements” cut into profits because the beauticians can easily deal with women they already know.
Specktra Beauty News reports that Fergie Ferg is set to put a viva glam spin on her hit Glamorous for the campaign. The song is entitled “Viva Glamorous” and a limited number of free downloads of the specially tailored version of the song will be available on maccosmetics.com.
Only in November, MAC was celebrating raising $100 million for AIDS/HIV thorough its viva glam campaign. The campaign has become more and more popular since then.
The new shade will hit counters in March of 2008. Keren from Makeup and Beauty blog is quoted on Make Up Loves Me as saying,
Viva glam V is my fave!
We are beyond any doubts that beauty counters will be filled in three months! Enjoy your shopping, ladies!
Calvin Klein is launching a new fragrance with the name Secret Obsession. The print campaign for this fragrance is set to debut in September, which will star Eva Mendes.
Channel has chosen French actress Audrey Tautou to star in the leading role for advertising the famous No.5 perfume next year.
Actor Jude Law is the new ambassador for Christian Dior Fragrance. Even though Law will be featured in worldwide advertisements, he will be replaced by a male model for adverts in Britain and the United States.
A new 
Lancome has named French actress Juliette Binoche as its newest brand ambassador. Binoche particularly promote Lancôme’s Rénérgie skincare line. 
After Victoria Beckham was listed at 
Harvard University’s Harvard Lampoon magazine has chosen Paris Hilton its “Woman of the Year.” Although the world’s longest running satirical magazine likely chose Hilton with tongue-in-cheek, she was nonetheless one of the 
Physicians Formula has won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category. 
Hairdressers in Iraq have been forced underground due to violent attacks on beauty salons by Moslem extremists. 