Physicians Formula has won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category. Happi reports that WWD Beauty Biz has recognized the Physicians Formula Mineral Wear launch.
According to a press statement, WWD Beauty Biz recognized the Physicians Formula Mineral Wear launch because it saw a “tremendous impact in sales, outstanding communication at retail and an overwhelming impact on the mass-market as a whole.”
WWD.com quotes Physicians Formula chief executive officer Ingrid Jackel as saying that “Research from sources such as Datamonitor and the Organic Trade Association showed that last year’s U.S. organic sales hit $24 billion, growing a healthy 20 percent from 2005.”
In addition, Jackel also says that personal skin beauty care has seen a 15 to 20 percent growth rate each year for five years and is expected to become a major force in the U.S. skin beauty industry by 2012.
Photo: © Salon de Maria
