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2008 Fifi Fragrance FinalistsThe USA Fragrance Foundation has announced the names of the top 10 finalists for the 2008 Fragrance of the Year Fifi Award, also known as the ‘Oscars of the fragrance activity.’ The Fragrance Foundation will give the awards to the 5 top finalists during the Fragrance Finalists Breakfast, which will be held on 25 April at the Mandarin Oriental Hotel.

Happi reports that the Fifi Finalists have competed in different categories, including the Fragrance of the Year, Best Packaging, Best National Advertising Campaign, Bath & Body Line, Interior Scent Collection and Fragrance Hall of Fame awards.

The FiFi Finalists Breakfast will include the presentation of FiFi Awards in the categories for Editorial Excellence in Fragrance Coverage for Men’s Scent Feature, Editorial Excellence in Fragrance Coverage for Women’s Scent Feature and Scent Bite and Technological Breakthrough of the Year. These winners will also be introduced and recognized for their achievements during the 36th Annual FiFi Awards & Celebration held on May 20 at the Park Avenue Armory in New York City.

According to FRAGRANTICA, another 2008 Fifi Awards will take place again this year in May.

The Fragrance Foundation has announced the list of finalists for the prestigious FiFi award in 2008. FiFi award, or the Fragrance “Oscar”, will be again this year awarded to the most successful creations of several categories….

The complete list of categories along with the names of nominees is available at P&F.com.

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2008 Fifi Fragrance Finalists