International Resources Inc (IRI) and the NPD Group (NPD) have joined forces to launch the Beauty Cross Channel Monitor. The Beauty Cross Channel Monitor should launch this month and provide consumers with information about fragrances, cosmetics makeup and beauty skin care products.
NPD.com reports that “the Beauty Cross Channel Monitor will give the beauty industry a broader understanding of market share for brands, categories and segments.”
Additionally, it will provide a valuable resource to help discover what is driving trends in the U.S. beauty industry. For the fragrance category, the tracking product will cover juices, gift sets and ancillaries. Under cosmetics, insights for eye, face, lip, nail and sets/kits will be available. Finally, body, face, sets/kits, hair care and sun care will be available in the skincare category.
The Business Wire quotes Steve Johnson, the executive vice president of IRI, and Diane Nicholson, the President of NPD, commenting on their companies’ collaboration.
Our partnership with The NPD Group is such a winning combination, because it brings our clients the only total view of the beauty industry, which is desperately needed.
The beauty consumer is evolving and it is critical to have objective information that crosses multiple channels. The new Beauty Cross Channel Monitor is that information. It is indispensable for understanding what is selling, where, why, and at what prices.
This is reportedly the first effort by the two companies to provide the average consumer with the most complete and comprehensive view of the present-day beauty cosmetic market.
Photo: © Sugar and Vice
