Playboy Enterprises Inc. has teamed up with Coty Inc. to launch a new fragrance line for men, which will launch in the Fall of 2008. Cleveland Leader reports that “the new fragrance line will include men’s cologne, deodorant, lotion, and other personal care products.”
Net News Publisher quotes Bernd Beetz, the CEO of Coty Inc., and Chairman of Playboy Enterprises Christie Hefner, commenting on the companys’ new agreement.
Playboy’s rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men’s fragrance line. One of the world’s most recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.
With Coty’s global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut. Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy’s first global fragrance.
According to Happi, the new fragrance line will launch first in Europe and then in America.
The new fragrance is scheduled for global distribution beginning fall 2008 with initial plans to launch in Europe, North America, Latin America and Asia. A product launch event for Playboy’s first global fragrance is being planned for this summer and marketing plans are currently in development.
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