VMV Hypoallergenics Signs Distribution Deal With Bliss

Armine | Cosmetic Brands, Skin Care Products | Friday, 30 May 2008

VMV Skin Care brand Hypoallergenics has signed a deal with Bliss Catalog to market VMV’s assortment of skin care natural products and color cosmetics. Starting from this July, Bliss Catalog will be responsible for two of VMV’s best selling products, Id Anti-Acne, Anti-Aging Face, Back, Body Lotion and Id Sweat Acne + Overall Antibacterial Monolaurin Gel.

Beauty Packaging reports that both of the two of VMV’s top skin care products “use a unique blend of hypoallergenic ingredients to deep cleanse and combat acne-prone skin.”

HAPPI quotes Laura Verallo Bertotto, the chief executive officer of the company, commenting on the signed deal.

“Bliss is an ideal partner for VMV because they are extremely committed to offering the most effective, yet gorgeous, product offerings to meet their consumer’s individual needs. Our Id products are best sellers in our line and we’re looking forward to being added to the Bliss assortment,” Bertotto said.

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