VMV Hypoallergenics Signs Distribution Deal With Bliss
Skin Care brand Hypoallergenics has signed a deal with Bliss Catalog to market VMV’s assortment of skin care and color cosmetics. Starting from this July, Bliss Catalog will be responsible for two of VMV’s best selling products, Id Anti-Acne, Anti-Aging Face, Back, Body Lotion and Id Sweat Acne + Overall Antibacterial Monolaurin Gel.
Beauty Packaging reports that both of the two of VMV’s best selling products “use a unique blend of hypoallergenic ingredients to deep cleanse and combat acne-prone skin.”
HAPPI quotes Laura Verallo Bertotto, the chief executive officer of the company, commenting on the signed deal.
“Bliss is an ideal partner for VMV because they are extremely committed to offering the most effective, yet gorgeous, product offerings to meet their consumer’s individual needs. Our Id products are best sellers in our line and we’re looking forward to being added to the Bliss assortment,” Bertotto said.









Skateboarder Ryan Sheckler is the new face of America’s best-selling treatment, Proactiv Solution. Proactiv will feature Sheckler in the brand’s 10th national television program, which is set to be aired nationwide this June.
Singer-actress Jennifer Lopez is launching her first men’s fragrance, “Deseo For Men,” which is a counterpart to
Calvin Klein is launching a new fragrance with the name Secret Obsession. The print campaign for this fragrance is set to debut in September, which will star Eva Mendes.
Oscar-nominated actress has been named the new face of Thierry Mugler’s Angel Fragrance. Watts will front advertising campaigns for this iconic scent starting from this October.
Donna Karan International launches a new line of jeans called DKNYC. With this new line, the company wants to keep the urban feel of its products, but to make it more casual and more conducive.
Portica Spa Company plans to relaunch in 2009 offering a reformulated bath and body collection developed to help integrate green concepts into a daily grooming routine, which will be available at retail locations alongside the Portico Home collection.
Hollywood actor Josh Hartnett is the new face of Armani Diamonds fragrance For Men. Hartnett is set to be unveiled as the spokesperson of the Italian fashion house’s fragrance in a ceremony during Milan’s Spring / Summer fashion week some time next year.