VMV Hypoallergenics Signs Distribution Deal With Bliss

VMV Skin Care brand Hypoallergenics has signed a deal with Bliss Catalog to market VMV’s assortment of skin care and color cosmetics. Starting from this July, Bliss Catalog will be responsible for two of VMV’s best selling products, Id Anti-Acne, Anti-Aging Face, Back, Body Lotion and Id Sweat Acne + Overall Antibacterial Monolaurin Gel.

Beauty Packaging reports that both of the two of VMV’s best selling products “use a unique blend of hypoallergenic ingredients to deep cleanse and combat acne-prone skin.”

HAPPI quotes Laura Verallo Bertotto, the chief executive officer of the company, commenting on the signed deal.

“Bliss is an ideal partner for VMV because they are extremely committed to offering the most effective, yet gorgeous, product offerings to meet their consumer’s individual needs. Our Id products are best sellers in our line and we’re looking forward to being added to the Bliss assortment,” Bertotto said.

Skateboarder Sheckler New Face of Proactiv Solution

Proactiv Solution Skateboarder Ryan Sheckler is the new face of America’s best-selling treatment, Proactiv Solution. Proactiv will feature Sheckler in the brand’s 10th national television program, which is set to be aired nationwide this June.

Skin Care & Beauty Blog reports that the new cycle will serve as a unique platform for Sheckler to share his experience of fighting acne with sufferers of all ages.

As an athlete and celebrity, Sheckler is constantly under scrutiny for his appearance and credits Proactiv for keeping his skin clear and blemish-free. Similar to Proactiv’s countless loyal users, Sheckler remains a fan of the product line because of the consistent and effective results that it provides

Beauty Packaging Magazine quotes Sheckler commenting on his new role along with the quality of this treatment.

“Proactiv started working for me in the first week, now I use Proactiv everyday. When you put it on your face, you can feel it actually getting the dirt out. It feels like you have a brand new face. As a skater, I’ll always take chances, but I don’t take chances with my skin. That’s why I’m down with Proactiv,” Sheckler said.

Jennifer Lopez Launches Deseo For Men

LopezSinger-actress Jennifer Lopez is launching her first men’s fragrance, “Deseo For Men,” which is a counterpart to “Deseo for Women” launched last September. Lopez’s new fragrance “Deseo For Men” is set to release this September.

Jlostalker.com reports that it takes a fragrance about two years to create, and that’s what J-Lo really wanted to show on her TLC program.

Well, we knew she couldn’t just sit at home with her feet up. According to Women’s Wear Daily, Jennifer Lopez is launching a new men’s fragrance in September. This may be the fragrance behind all those crazy reality show rumors.

According to Beyond Beauty Basics, Deseo for Men will be available in an eau de toilette in a 1.7 oz for $45 and a 3.4 oz for $55. There will also be an aftershave balm in a 3.4 oz for $40 and a 2.4 oz deodorant for $16.

Beyond Beautiful Jennifer Lopez quotes the singer commenting on her new fragrance.

“I wanted to capture the intimate and personal nature of a man who is sexy, yet strong,” Lopez said.

Calvin Klein Secret Obsession

Calvin Klein Calvin Klein is launching a new fragrance with the name Secret Obsession. The print campaign for this fragrance is set to debut in September, which will star Eva Mendes.

FASHIONRATTY reports that industry sources estimated that Secret Obsession could do upward of $120 million at retail globally in its first year on counter.

Secret Obsession, by Givaudan and Ann Gottlieb, has top notes of exotic plum, mace and rose de damas; a heart of Egyptian jasmine, French orange flower and tuberose, and base notes of cashmere woods, burnt amber, Madagascan vanilla and Australian sandalwood.

New York Fashion quotes Lori Singer, the vice president of global marketing for the brand at Coty Prestige, commenting on this new fragrance and Mendes’s expected role for the campaign.

“It’s somewhat up to interpretation — because of how it’s shot, and what you see and hear, and what you can’t see and hear. You hear her voice, talking about having a sexy secret,” Singer said.

Naomi Watts New Face of Thierry Mugler’s Angel Fragrance

Watts Oscar-nominated actress has been named the new face of Thierry Mugler’s Angel Fragrance. Watts will front advertising campaigns for this iconic scent starting from this October.

ACESHOWBIZ reports that Watts has previously starred in a campaign for luxury U.S. jeweler David Yurman, shot by fashion photographer Peter Lindbergh.

Naomi has been keeping herself off the Hollywood radar since giving birth to son Alexander Pete Schreiber, her first child with film star boyfriend Liev Schreiber, July last year. She, however, already secured starring roles in at least four film projects for next year, including “The International” and “Need”.

According to Lucire: Insider’s quotes, the company finds Watts “as a true embodiment of the fragrance itself and of all it represents.”

Photo: © daslive.blogspot.com

Donna Karan International Launches A New Line

Armine | Fashion Magazines, Fashion News, General, Media, Shops, Style | Friday, 23 May 2008

Donna KaranDonna Karan International launches a new line of jeans called DKNYC. With this new line, the company wants to keep the urban feel of its products, but to make it more casual and more conducive.

Women’s Wear Daily reports that Donna Karan International works to make an aggressive push into markets like Asia and the Middle East.

In addition to having a few strong seasons at retail under its belt, parent Donna Karan International has been working to update and improve its network of licenses, and to make an aggressive push into markets like Asia and the Middle East.

According to Shiny Style, the new line will be similar in concept to the City DKNY line launched in 2001 but shuttered in 2005.

Donna Karan International is ready to add a new label to its stable of brands: DKNYC, a better sportswear label with price points similar to the current DKNY jeans range.

Donna Karan is quoted commenting on this new line.

“That’s what New York City is — complicated, multidimensional … As I see it, the C stands for circa. It’s Circa DKNY, from its original core concept, when it was really intended for a much wider level. The current success of DKNY opened up the doors to be able to expand.”

The DKNYC line will be available in July at stores like Macy’s, Bloomingdale’s, Lord & Taylor and Dillard’s with items having retail prices of $100 to $150 for outerwear, $70 to $100 for jackets, $40 to $55 for pants, skirts or shirts, $40 to $80 for sweaters and $25 to $45 for T-shirts.

Photo: © [cipher]

Portica Spa To Relaunch In 2009

Armine | Beauty News, Cosmetics, Fragrances, General, Media, Perfumes, Style | Thursday, 22 May 2008

SPA Portica Spa Company plans to relaunch in 2009 offering a reformulated bath and body collection developed to help integrate green concepts into a daily grooming routine, which will be available at retail locations alongside the Portico Home collection.

Beauty Packaging reports that all products in this collection will include bath grains, body washes and scrubs, soaps, shampoos and conditioners which are formulated with organic ingredients, and are free of parabens, chemicals and artificial coloring.

Portico Spa will offer a reformulated bath and body collection developed to help integrate green concepts into a daily grooming routine. Combining science with social responsibility, the Portico Spa collection has been developed to both pamper and protect.

Thanks to HAPPI, we know the incentives of the company.

Portico Home + Spa will re-emerge in early 2009, redefining the brand in an eco-conscious direction, says the company.

China Glaze Ink Nail Polish

China GlazeThe new collection from China Glaze Ink is tattoo - inspired and consists of eight different pieces.

Makeup and Beauty Blog reports that this new collection includes six bright and slightly obnoxious colors, a cute packet of nail decals, a wee bottle of black polish (great for drawing patterns on the other nail colors) and a bottle of orange-scented cuticle oil.

After getting all the colors on my nails, I’m a little unsure how I feel about them. I like Sacred Heart and Rose Among Thorns, but the other four shades don’t really compliment my skin tone. I gotta hand it to China Glaze for going bold with the colors in this collection, but I’m thinking the INK shades are just too bright for my taste. I think I’m more fond of the colors in their recent Text in Colour collection.

According to Nail Lacquer, the China Glaze Ink Nail Polish comes out with a professional 440 - strand brush for ease of application.

China Glaze Polish - Our two-coat formula slicks on fast and smooth, for eye-catching, envy-inducing nails every time.

China Glaze Ink Nail Polish manicures are available for sale with retail prices ranging from $6.00 to $6.50.

Modern Organic (MOP) Haircare Products

MOPModern Organic Products is a new refreshing brand that creates simple and effective treatments for hair care. Its products are leading in the hair care beauty industry by creating new standards.

Grooming Brands reports that Modern Organic Products has evolved out of a constant growing customer demand for an effective yet natural alternative in hair care products.

Modern Organic Products are leading the way in the hair care beauty industry by creating new standards for professional organic products which produce outstanding results. The modern element from Modern Organic Products is due to MOP’s use of the latest available technology which gives them the foundation to push the barriers to create and formulate such effective all natural products.

According to SleekHair.com, Modern Organic Products hair care strives to define simplicity by conforming to the nature of contemporary life.

Modern Organic Products MOP haircare products was created with the best possible line of natural hair and skin products made with organic ingredients when possible. MOP Modern Organic Products was designed to provide a simple solution for maintaining healthy hair and skin for every member of the family.

The products in MOP Haircare have retail prices ranging from $9.00 to $26.00.

Josh Hartnett New Face of Armani Diamonds For Men

JoshHollywood actor Josh Hartnett is the new face of Armani Diamonds fragrance For Men. Hartnett is set to be unveiled as the spokesperson of the Italian fashion house’s fragrance in a ceremony during Milan’s Spring / Summer fashion week some time next year.

Fashion Fling reports that Hartnett joins Beyonce, who is already the face of Armani Diamonds fragrance for women.

Hollywood’s hottest men have been smelling even sweeter in recent months, with Tim McGraw launching his first scent, Patrick Dempsey partnering up with Avon, James Franco lending his visage to Gucci’s new scent, and even Justin Timberlake representing Givenchy. And now, Emporio Armani has just announced that they have chosen Josh Hartnett to be the face of their newest fragrance, Emporio Armani Diamonds for Men, which will be unveiled in June during Spring/Summer fashion week in Milan.

According to Beauty Blabber, the firm’s beauty division signed Hartnett as the face of its new scent last Tuesday.

The firm’s beauty division on Tuesday signed actor Josh Hartnett as the face of a new scent due out this summer called Emporio Armani Diamonds for Men, a masculine counterpart to last year’s Emporio Armani Diamonds women’s fragrance, which was fronted by Beyoncé Knowles.

Thanks to People.com, Armani is quoted commenting on Hartnett’s abilities and role in creating this new fragrance.

“Both on and off screen he has a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.”


Photo: © startinghere71