David Yurman Fragrance
David and Sybil Yurman have joined forces with the Clarins Group to found Yurman Perfumery which will launch its first fragrance in August. Amber Valletta, the model for the Yurman jewelery house, will be featured in the advertising campaign for the product.
Women’s Wear Daily reports that the new fragrance is for women and will be available for sale both in the U.S. and Canada.
David and Sybil Yurman have added something new to their portfolio of jewels: a women’s fragrance set to launch in August. The scent, a floral chypre, will be sold in less than 300 specialty store doors in the U.S. and could do $15 million at retail in its first year on counter in the U.S. and Canada.
The David Yurman fragrance will be presented in a jewel-like bottle created by acclaimed designer David Lipman. The bottle is made of glass and creates a three-dimensional effect.
Hollywoodlife.net quotes Sybil Yurman commenting on the new fragrance.
“Jewelry and scents are both about design. With jewelry, you create art with the colors of the gemstones. With fragrance, you do it with the notes.”
The perfume will be available in two sizes and will have the following prices; 1.7 oz. for $120 and 2.5 oz. for $165.
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